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The Paradox of Choice in Model Marketplaces: Why More Options Are Making It Harder for Advisors to Deliver Better Outcomes
If you’re an advisor managing client portfolios, you’ve probably faced this dilemma:
- Your model marketplace offers hundreds of options—far more than you could ever evaluate
- Clients expect personalized investment strategies, but you’re limited to choosing from static model portfolios built for generic risk profiles.
- You know risk scores alone don’t tell the full story, but what’s the alternative?
The rise of model portfolios and the platforms that make them available was supposed to make investment management easier. Instead, it has complicated decision-making, created inefficiencies, and forced advisors to navigate a sea of choices without clear guidance.
More options don’t always lead to better decisions.
That’s why the next generation of model marketplaces is different.
The Paradox of Choice in Model Marketplaces: Why More Options Are Making It Harder for Advisors to Deliver Better Outcomes
If you’re an advisor managing client portfolios, you’ve probably faced this dilemma:
- Your model marketplace offers hundreds of options—far more than you could ever evaluate
- Clients expect personalized investment strategies, but you’re limited to choosing from static model portfolios built for generic risk profiles.
- You know risk scores alone don’t tell the full story, but what’s the alternative?
The rise of model portfolios and the platforms that make them available was supposed to make investment management easier. Instead, it has complicated decision-making, created inefficiencies, and forced advisors to navigate a sea of choices without clear guidance.
More options don’t always lead to better decisions.
That’s why the next generation of model marketplaces is different.